The Pros and Cons of TikTok (2023)

Adi Elgar and Ana Gonzalez Eusevi|January 29, 2023

TikTok, the social media video platform that is always on the rise, with over a billion active users, has managed to consume teens day to day life. It practically has become a step in their everyday routine. In fact it has become so trendy that parents, teachers, doctors, and many others are on the app as well. We’re here to tell you things to consider if you have the app or if you are thinking about downloading it.


It’s Addictive

Like any other social media platform, TikTok is highly addictive and consumes a great amount of time. The 15 second videos, without notice, merge into long hours. Out of 122 students in CHS, 54% of them watch TikToks before they have the chance to get out of bed in the mornings and 30% of them even watch TikToks while they brush their teeth, a task that takes no longer than 2 minutes. TikTok is formatted in a way where the scrolling is endless, there will never be a moment when new videos won’t appear. Not only that but TikTok tracks how you interact with different content, thus creating a unique and personalized for you page that differs from user to user. So now you aren’t only provided with a never ending amount of videos, it is also tailored to your specific likes, hobbies, interests, etc. The number one reason that TikTok has managed to gain such immense popularity is because it was created to captivate the user from the moment they login.

Privacy Concerns

Something that has been talked about quite extensively in the past regarding TikTok is the security of the app. TikTok has faced scrutiny and criticism over its data collection and its relationship with the Chinese government. Users have been concerned about their personal data being shared with third parties and possibly the government. A rumor that made a lot of noise and was worrisome for many was that TikTok allegedly posted users’ drafts, videos that are supposed to be only visible to the user, without their consent. This rumor goes back as far as 2020 and persists to come up from time to time. However, this allegation has yet to be proven. Going back to what was mentioned before, TikTok caters everything to a user’s liking, and in order to do so it tracks the users’ interaction with the app. The app begins to collect data the very instance one makes an account. It tracks your search history, websites you browse, and videos you like, all of which are done within the app.

Inappropriate Content

The TikTok app which was originally musically, an app for kids and teens to lip sync, has turned into a social platform where parents aren’t sure if their kids should be on the app. Musically used to be an app solely that relied on transitions and hand movements that matched the lyrics of the song. Musically was an innocent app safe for kids to use. However, the app began to change once it was changed to TikTok. TikTok has a wide range of content, and not all of it may be suitable for all audiences. Some content may contain language or themes that are inappropriate for younger users, and may be disturbing or even offensive to some viewers. It is important for users to be aware of this and to use the platform responsibly. On the app store you would see that TikTok is meant for 12 year olds and above. But this isn’t to say that users younger than the permitted age aren’t on the app. And while TikTok has created a family pairing option where a parent can set various limits on the child’s account, none of these limits regard the content that the child is exposed to.TikTok, as mentioned above, houses a bunch of different public videos, content that may be quite disturbing not just to children but to practically anyone. Content as such, ranges from animal abuse, to people’s fascination with murderers to many more repulsive ideas. Due to the many users on the app, TikTok isn’t able to go through and sift through the many TikToks and censor them. So not only is TikTok not suitable for children, it’s becoming a negative space for any user of the app.


As with any online platform, with TikTok comes the risk of cyberbullying and other forms of online harassment. Users can be targeted with hurtful comments,messages, or even videos. According to, kids using TikTok have a 64% chance of experiencing cyberbullying. Cyberbullying can have a highly negative impact on a person, causing anxiety, depression, and in severe cases may even lead to suicide.


Provides Good Advice

Have a question regarding style, beauty, relationships, etc.? Just ask TikTok! Just like using google, you can type any question into the search bar and a million responses will show up. However, TikTok is different in that, rather than seeing written out responses like in web browsers, TikTok provides an easier way to see reviews and to see a person’s genuine reaction/feelings towards a certain product or topic. Not only that, but TikTok is full of different types of people with different types of occupations and you can therefore find lots of help and advice from people with different jobs and perspectives. For example, if you are looking for makeup advice, there are many makeup professionals that post advice videos and tutorials for you. So whenever you want to know people’s opinions on mostly anything, you can rely on Tikok to give you good advice.

Great Way of Reaching Small Businesses

With millions of users on TikTok, thousands and thousands include small businesses with all different types of products. TikTok is a great way to advertise small businesses so that they can reach their target audience. Not only does TikTok let you discover new businesses but it also lets you interact with them. For example, with the Q&A feature, you can ask them questions which they can answer with a video and you will get notified when it is posted. Aside from that, accounts can go live so you could further interact with them. TikTok is great for finding good and affordable products, and there is always something for everyone.

Educational (school/safety)

TikTok also provides a good amount of education on whatever subject or topic you need help with. Users can search up whatever they need help with and plenty of online tutors show up. On their pages they usually have a wide variety of videos that give you the information you need, and from experience we can verify that most of these videos are extremely helpful. But this isn’t only talking about school education, there are many accounts on TikTok that tell you what to do in dangerous situations, such as getting approached by strangers, online trafficking, etc. Yes, people are educated on safety every once in a while at home or at school, but these TikToks are great at serving as extra reminders.

Good Talent Display

TikTok is a great platform for those wanting a chance to showcase their talents. Whether it’s sports, art, hidden talents, etc., there is always someone out there who is interested in seeing your talent. Through the use of hashtags, TikTok makes it really easy to reach an audience that is likely to be interested in the content you post. For example, if you want to show off your sport skills/highlights, there are many sports recruiters on TikTok that are looking for talent. By using hashtags such as #athlete, #Sports, #recruit, etc., it is a lot easier to reach those recruiters and people who share the same interests as you. If you’re looking to showcase your talents, TikTok is a good app for doing that.

After reading about the pros and cons of TikTok, you should reconsider your opinions on the app and what you do on the app.

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What are the cons of TikTok? ›

  • It's Addictive.
  • Privacy Concerns.
  • Inappropriate Content.
  • Cyberbullying.
  • Provides Good Advice.
  • Great Way of Reaching Small Businesses.
  • Educational (school/safety)
  • Good Talent Display.
Jan 29, 2023

What are the pros of TikTok? ›

5 benefits of using TikTok
  • Enhance brand identity. In 2021 TikTok had close to 78.7 million users in the United States. ...
  • Increase brand awareness. Similarly, TikTok offers opportunities for increased brand awareness. ...
  • Partner with influencers. ...
  • Take advantage of user-generated content. ...
  • Reach your target market faster.

Do you think TikTok is good or bad? ›

Critics of TikTok have accused the app of mass data collection, particularly in the U.S., where there are no general federal privacy rights for citizens. In jurisdictions that do have strict privacy laws, TikTok faces widespread allegations of failing to comply with them.

What are the cons of banning TikTok? ›

Loss of engagement: TikTok has a massive user base, and banning the app can result in a loss of engagement for companies that rely on social media platforms to reach their target audience.

Is TikTok good for your mental health? ›

If you're struggling with mental health, TikTok may offer a sense of community and solidarity, enabling you to feel “seen” and “not alone.” But according to a University of Minnesota study, the social media app can be a “runaway train” of distressing videos because of how it selects content, the Star Tribune reports.

What are the pros and cons of twitter? ›

Comparison Table for Advantages and Disadvantages of Twitter
Advantages of TwitterDisadvantages of Twitter
Can be reached to a wide audienceDeal with negative comments or trolling
Used as marketing tools for advertisementPost maintenance is required to sustain
4 more rows
Mar 9, 2022

Why is TikTok good for students? ›

Some of us are just naturally shy or have the classic case of stage fright. So, TikTok is one of the great platforms that encourages you to improve your self-esteem by practising your pronunciation and speaking skills in front of the camera. This can be useful especially during school, college and work presentations.

Why is TikTok safe to use? ›

As far as social-media platforms go, TikTok is safe — but there are some caveats! The app doesn't contain malware and it doesn't steal its users' personal information, but that's not to say using TikTok doesn't come with any risks. Our home is safe, but we still use a home security system.

Should I let my 13 year old have TikTok? ›

What age is TikTok recommended for? Common Sense recommends the app for age 15+ mainly due to the privacy issues and mature content. TikTok requires that users be at least 13 years old to use the basic TikTok features, although there is a way for younger kids to access the app.

Is it worth it to have TikTok? ›

TikTok has just about everything for everybody, whether you're looking to catch up on the latest social-media trends, follow your favorite celebrities, or just watch creative people showcase their talents. You can create your own content and post it there, too, which is probably the reason it's such a big hit.

How does TikTok make money? ›

TikTok makes money from advertising, shop commissions, fees from subscriptions, and music royalties. The business model of TikTok is centered around becoming a super app on which users can not only consume videos, but shop for items, play games, and so much more.

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