Business Benefits of Using TikTok (2023)

FAQs

What are the benefits of TikTok for businesses? ›

TikTok is considered a social network because it offers great potential for making new friends and forming new connections. This platform has millions of users worldwide, so it can also be great for inclusiveness. Some teens are naturally shy, so making in-person friends can be difficult.

TikTok provides small business owners with an opportunity to tap into what content their target audience really wants to see, without spending a lot of money in advertising. If you can create exciting content consistently, the TikTok algorithm will display your content to more and more people, just like on Instagram.

Is TikTok good for marketing? Yes, TikTok is good for marketing as it is now one of the most popular social media channels. The platform is growing rapidly with 1 billion monthly active users as of September 2021 making it a good place for engagement and reaching out to a large audience.

What is TikTok? TikTok is a social media platform for creating, sharing and discovering short videos. The app is used by young people as an outlet to express themselves through singing, dancing, comedy, and lip-syncing, and allows users to create videos and share them across a community.

TikTok's ability to collect and analyze user data helps advertisers identify the right audience for their product or service. This makes it easier for businesses to reach their target customers, increasing sales and brand recognition. TikTok is also using data to improve its products and services.

Having a business account on TikTok is better for brands as it gives you access to many tools and functionalities that are essential to promote your business on the platform.

Does TikTok promote small businesses? ›

If you're running a small business and want to sell more products/services and expand your audience, you've come to the right place. With a hyper-engaged community of shoppers, trendsetters and word-of-mouth advocates, TikTok is the perfect place to reach new customers and grow your business.

TikTok offers unique opportunities for businesses to connect with a vast, younger audience, leverage viral potential, and showcase creativity. However, it also comes with limitations such as a younger user base, short attention spans, limited analytics, and brand safety concerns.

TikTok Ads CPM

According to the platform rules, the average pricing of the Cost Per Mile starts at $10 per 1,000 views, and there is a minimum cap of $500 per campaign to be spent.

TikTok has evolved into the preferred platform for nearly 5 million businesses seeking expansion and success, including countless small businesses.

TikTok ads offer good opportunities for businesses to widen their reach among customers. You can start making money through TikTok For Business by using in-feed video ads, branded Hashtags, brand takeovers, and branded effects to help you capture some good ad revenues.