50 Creative Logo Examples and Tips to Inspire You | Canny (2024)

When it comes to logo design, creating something that represents you as a business can be hard in one logo.

Below are 50 examples of great logo design. Using plenty of different techniques and styles to build logos and brands. And hopefully they will inspire you with your own logo design.

Credit to Form & Function

Toi Toi Vietnam

Toi Toi Vietnam is a restaurant specialising in the Real Vietnam.

The logo is heavily influenced by the Vietnamese flag and it’s colour palette.

Using influences like this is a great example of linking to your roots through your logo and brand. This is key when creating a brand. Make your brand values shine through in your logo. Check out the logo design case study to see how Toi Toi do it.

Credit to Multiple Owners

Look at Minsk

‘Look at Minsk’ is a brand revolving around travelling to Minsk and seeing all the sites on one route.

Using perspective they have created a unique logo. Unlike any other travel industry logos I have seen.

The logo is quite a unique shape and could have a few legibility issues. But in me eyes it works well. Experimenting with different visual styles is a great tip when it comes to logo design.

Credit to Multiple Owners

BBVA Rebrand

BBVA is a recognisable brand, even if you don’t know what they do, you will recognise the logo.

Brand equity like this is like gold dust to smaller businesses and is what you want to build up for your brand. But what if you already have brand equity and you want to rebrand?

My tip would be to make simple and small changes that are affected by the design world around you. BBVA does a great job in making subtle changes like typeface and layout to the new logo. This allows them to stay in touch with current design trends and keep their brand equity.

Credit to Multiple Owners

Gymondo

Gymondo has a beautiful flowing logo. Representing what the brand is all about.

Exercise is full of flowing movements and the G in the logo reflects this flowing style. The Gymondo logo is different to most exercise related logos. Which are all about high energy and sharp movements.

Gymondo have a more relaxed, friendly and flowing feel about the logo. A great way to stand out in a booming industry of energetic bright logos.

Credit to Multiple Owners

Espírito Criativo

Using stand out colour palettes and a beautiful typeface, which I can only guess is custom. Espirito Criativo have nailed their logo.

I love clean design, but sometimes this does mean, to an untrained eye, a logo can look very like the next. One way to remedy this is to create a custom typeface for your brand.

Now this will normally have pound signs flashing in your eyes. But to have your very own typeface can create uniqueness in your brand. As long as it represents what you stand for then this is a great logo design tip.

Credit to Azote. studio

Bob’s Your Uncle

Bob’s Your Uncle is a great example of how your logo design can be a stepping stone or the starting point to your brand. And from this starting point your visual identity grows beyond your logo.

The logo itself is clean and balanced. If you begin to look through the rest of the project you start to see how the logo is used in there messaging.

Messaging and how you use your logo with that messaging can tell your story. So don’t overthink the logo as a stand alone feature. It’s all about how it’s used within the whole brand.

Credit to Sara Janina Kudyba

Zrobione W Szczecinie

A big thing we come across when creating brand logos is the client would like an icon to go with the name word mark.

Zrobione W Szezechinie have a great icon mark. Utilizing simple line work, they have created a legible and modern icon to sit alongside the word mark.

A great tip for your icons is to not make them complicated. They have to be legible at any size and balance with the word mark of you logo. The goal would be having your icon as recognisable as McDonald’s golden arches are.

Credit to Multiple Owners

Atena

Atena is another great example of having an icon to accompany the word mark.

The big difference between Atena and the example above. Is how a simple colour palette can change the look and feel of the design.

Using a dark blue for the background and a bronze and white combination for the logo creates a very high end feel. So when it comes to designing your logo, think about how you want to portray yourself. Then use elements like colours to emphasise that.

Credit to Wei Lun Huang

Yakiniku

Sometimes you can have multiple elements in your logo that you need to fit together.

This can be a very hard balancing act to make sure the logo works in all situations without losing any elements.

Yakiniku does this well, you can see as you look at the logo they have the logo mark, and two type elements. Looking through the project you can see how these elements fit together in different situations.

Credit to Harmeet Singh Bharara

Mars Skincare

The Mars Skincare logo shows how a logo can be used on many different elements.

The logo is very easy to transfer through the elements without changing the setup. The previous example has different layout depending on the situation. Whereas the Mars Skincare logo is minimal and stays the same in any situation.

When it comes to your logo, always be thinking about where it will be used and how everything fits together.

Credit to Pupila

Auge

Auge is a great example of being totally different.

I love logos like this, striking and different. Normally a client doesn’t want to take a leap of faith on something like this. And don’t worry that’s not a bad thing. Doing what is right for you is key. You could say there are legibility problems, responsive size problems.

But the Auge logo overcomes this in my opinion. It is an exciting and fresh. A logo that will have an instant impact on people.

Credit to Pupila

Right To Dream

Right to Dream has been totally transformed into a fully functional, coherent brand.

The old logo is creative but since the 1999 creation of the logo it is starting to look a little tired. Since then it is grown and the brand had to grow with it. If you look through the project it shows how the logo has its main mark. But then how it is used throughout every aspect of the company, from Academies to media.

As a business grows, the brand and logo design must grow with it. This is a perfect example of how you can do that.

Credit to University Of Manitoba

University of Manitoba

I have written a post about School & University branding, which you can read here. I have mentioned in that post how many Universities are moving away from the old style crest. Updating it to match new design trends and modern styles.

The University of Manitoba has moved away from its old serif typeface and crest like logo mark. Moving forward with a new curvy and friendly serif. Partnered with a new logo mark which has been simplified and updated.

Not doing a full rebrand is a great logo design tip in some circ*mstances. All the main elements have stayed in the University of Manitoba’s branding. Instead of a full rebrand it has been updated to fit with modern design styles.

Credit to Moving brands

Asana

Asana are another brand who has updated the brand to sit in line with new design trends.

Moving from a very 00’s looking start up to a more developed and professional looking brand.

Part of this new professional look is very much down to the colours. Moving away from almost childish bright greens and blues. They went for a more grown up looking dark purple and red to orange gradients.

They have still kept a vibrant colour palette. But have managed to completely change the look and feel of there brand with a change in colour. A great logo design tip for all you looking to do a rebrand. Your colours may be important to you but understand that you are rebranding for a reason. You might be growing or moving into a new sector. A change in colour could very much help how you are seen.

Credit to Change Up

Duquesne Dukes

American collegiate sports is full of logos that may change in colour and name but all look very similar.

Now a few teams are breaking out of that mould. Producing some more exciting logos and branding for American collegiate sports.

Duquesne is one of those teams. Using a custom typeface and a bold new “D” for the logo they have broke out of norm. Using a simplistic “D” but something they can very much say is there own and unique.

American collegiate sports is a sector jam packed full branding and logos. Doing something different could be the remedy to being noticed.

Credit to Podpunkt

MuFo

MuFo is a museum of photography in krakow.

When it comes to photography everything links back to how you see a particular scene. Linking len’s, vision, shutters and observation back to an eye. Come forward an Eye logo mark.

Using this thought process is something we do all the time. Think about what you brand is about. Think about words and processes that represent what you brand does. And see if they have any connections that you could use visually.

Credit to Ragged Edge

Qbic

Qbic is changing the face of affordable hotels. They can often be pretty tired and impersonal.

So Qbic decided to change that. Creating a logo and brand that is friendly and inviting.

The logo itselfs utilises a soft pink colour with a typeface that has rounded edges. This may seem like something small. But using rounded edges can change the feeling of a typeface dramatically. Qbic have done this and have created a very friendly logo in doing so.

Credit to Partners & Spade

Welly

In a time of design trends where San Serif typefaces are absolute king. It is refreshing to see some well executed logos with something a little different.

Welly has done just that. I love the fact that the logo is in italics which if you ask any designer. It is quite hard to make look nice.

Going for something that is on design trend when creating a logo is always a good idea. But you could also look down the route less travelled. Creating something unique and recognisable.

Credit to lg2

Zoo Granby

Zoo Granby is a lovely logo. The key to this logo is that it is adaptable to any situation.

The simplistic zoo typeface has a dropped O. Which is utilised throughout the media. Creating animal faces on the patterns they have used.

Making a completely flexible logo is a massive thing in today’s world. With the breadth of devices and media logos go on, thinking about how the logo is represented on these items is key.

Credit to Turner Duckworth

Tillamook

Tillamook is another logo that has been updated as the logo was looking a little outdated.

The logo has been tidied and simplified to make sure it is legible and more accessible on a breadth of packaging the logo will go on.

The ship icon is much more recognisable than the old icon mark. This is a big logo design tip. Making elements or your full logo recognisable is what allows your logo to stick with consumers.

Credit to Frank Collective

Made In

Made In combines high quality cooking equipment. With the personal aspect of home cooking.

The brand focuses on this personal aspect of home cooking by using language such as where and who in the brand name.

I love to cook at home and feel it is a personal experience. The Made In brand identity connects with the excitement of trying a new recipe or cooking for family and friends. This connection in such a personal experience allows the consumer to buy into the brand.

Credit to Frank Collective

Culture IQ

Focusing on work culture and what is behind creating great work culture. Culture IQ uses a very literal visualisation of the main thing about working culture from their perspective. The people.

Partnering this personal aspect with the data driven statistics. They have created this IQ symbol that really gets across what their brand is all about.

Finding a clever and sometimes very straightforward way to visualise what you do. Makes the learning curve of the consumer a lot less intensive.

Credit to Frank Collective

Hyphen

Hyphen have used a bold and straightforward way to represent their name. But the more you read into this brand the more you realise how clever it is.

The main mission behind Hyphen is to know the balance between having a good night sleep and having a good day.

The way I see it is the two sides of the H represent day and night and the bar in the middle represents Hyphen’s mattresses. Visualising the balance between day and night.

I love finding a brand that unfolds as you learn more about it. Supporting the mission and values of the brand.

Credit to Tubik Studio

Binned

Wanting to create a visual identity that evokes thoughts of water and environmental awareness. Binned created a fluid and visually appealing B logo with a strong word mark to sit alongside it.

This is a great example of a modern logo. The visual style is right on trend, using san serif fonts and flowing colour gradients.

Creating a modern looking logo is great. But make sure it can stand the test of time. Companies develop and grow and so does the world around us. So a new brand or at least a tweak is inevitable. But you don’t want to be shelling out every five minutes.

Credit to Vault 49

Shady Fruit

Shady Fruit combines playful fruit visuals with beautiful typography to create a stylish and timeless logo.

Applying the 3D effect brings character along with a modernised vintage style.

This conveys both quality and trust while still enticing the consumer with fresh fruit visuals.

Credit to Stink Digital

Destroyer

The Destroyer logo is such a unique logo, it is curious and striking. Totally different to anything I have seen in a very long time.

Stepping into the brand story and how the logo is put together is fascinating. Inspired by a book called “Comets: Creators or Destroyers” The brand name is a metaphorical comet.

When creating the logo, they used a grid that visualises the trajectory and flight of a comet. This creates the spacing between the letters.

Now I don’t expect every business to have this much of a brand story they can delve into. But you should strive for it when creating your corporate brand. It brings substance and a uniqueness to your brand.

Credit to Landor

Petbarn

I have mentioned Petbarn in a post about great rebranding examples. In that post I review how the new brand characters and language breath life into the brand. Reflecting our pet’s personalities.

I wanted to mention Petbarn in this post to show how a logo can become the secondary aspect to a brands visual identity but still work.

The Petbarn logo did not change much in the rebrand. It is minimal and bold, standing out on the yellow background in black. The logo is recognisable but the new characters are what bring life to the brand.

Having your logo down in the pecking order when it comes to your brand visuals isn’t a bad thing necessarily. It can be there to reassure consumers of the brand quality while the of brand items do the talking.

Credit to Focus Lab

Jib Jab

Jib Jab has an updated logo and is a perfect example of tweaking your brand. Making it more accessible and identifiable in modern times.

Having a simpler version of the heads and the typeface is the key change. But the logo also shows how you don’t have to ditch everything in pursuit of creating a modern logo.

The most identifiable part of the Jib Jab logo is the head illustrations. With a little tweaking they have a modern logo that doesn’t lose its unique nature.

Credit to Focus Lab

Token

Token has a really simple but clever logo.

Managing to incorporate the brand name and a T into the logo mark. Creating a strong and minimal logo with plenty of punch.

All the bells and whistles rarely works these days. Communicating in a more straightforward manor seems to work better. Especially in a world where information is pushed at you every minute of everyday. Being recognisable and clear is essential.

Credit to Focus Lab

Gordo

A whole load of branding and rebranding projects seem to end up stripping back everything. Losing brand character and leaving a clean san serif font.

This works for some, but Gordo is different. Creating an old school banner visual that reminds me of the bottom of the Newcastle United FC badge.

The logo is a testament to not following the norm. Creating something with style and character that suits your brand’s unique style.

Credit to Truf Creative

Caprock

The Caprock logo starts with the “C” icon mark. Forming to look like a C the arrows represent moving forward and financial growth.

Along with this I see how this visualises the personal and hands-on approach. Showing how each and every client is different. But have a common goal of moving forward and creating financial security.

This logo then feeds into the visual system of the brand. When creating a logo, always be aware of how it can lead the visual system and messaging throughout your brand.

Credit to Truf Creative

Hughes Estate Sales

Hughes is an estate sales resource and has been around since 1978. This history is shown in their logo with the classic looking typography.

The font choice also has a contemporary feeling to it. Representing both the history and the future of the brand.

Showing what you do isn’t always a must when it comes to logos, Your brand identity can help with that. But showing who you are on the other hand is essential. Showing where you have been and where you plan to go.

Credit to Studio Mast

El Paso Opera

When it comes to opera, their is a certain visual style associated with it. Normally that uses serif fonts and a high end look.

El Paso Opera have broke the mould. Bringing an art form that is normally perceived as quite exclusive to everyone.

Using a contemporary style and bold colours they have created a visual style for everyone rather than the minority.

Credit to Studio Mast

The Ramble Hotel

The Ramble Hotel uses a beautiful typeface. It gives the logo and the brand, character that is unique to them.

Now this is a custom made typeface and not everyone has the budget to have one for themselves. But looking for a more unique typeface can be a difference maker when it comes to your logo.

A custom or unique typeface will always stand out. Some people will love it, some people not so much, but it will always be recognisable.

Credit to Liquid Agency

Cushman & Wakefield

A lot of the examples I have shown in this post are very creative projects and logos. So I wanted to show something a little more corporate and show you can still have the same effect.

DTZ and Cushman & Wakefield merged a while ago and I really like how they have taken elements from both logos into the new one.

It’s a more cohesive and clean logo compared to either of the old logos.

Credit to Liquid Agency

FICKS

FICKS create co*cktail fortifier. A new and unique product in the drinks industry. Their logo is also unique and visually stunning to look at.

The Art Deco style reminds me of The Great Gatsby film when it first came out. Everyone went crazy for the art deco style but it soon got old.

FICKS uses this style in such a way so that is doesn’t turn away potential consumers that do not like the art deco style.

Credit to D8

BBC Concert Orchestra

The BBC Concert Orchestra perform a huge range of concerts. So the logo had to reflect that versatile and diverse message.

Using an interesting typeface for the “Concert Orchestra”. Represents this diversity in their performances.

Bolting onto another logo can be difficult with plenty of things to consider. I think the BBC manage to do this well and especially with this Concert Orchestra logo.

Credit to D8

Barra Gin

Barra Gin is a great example of a flexible logo. A simple word mark that can be used through a multitude of branded items.

The main logo seems to be the Barra word mark with curved messaging at the top and bottom.

But as you move through the project you see how it is utilised on the packaging. Using the same bold barra word mark but partnered with “Atlantic Gin” underneath.

This shows how you can have the main recognition of your logo, possibly the word mark like Barra. But be able to push this word mark into different situations.

Credit to Ragged Edge

Whirli

Whirli’s logo is inspired by Whirligig toys and represents the brands vision perfectly.

The brand it is all about swapping and recycling toys rather than buying new. The logo creates excitement and joyfulness. Making the thought of swapping rather than buying new, an exciting option for both kids and adults.

The moving logo cements this joyful aspect and is a nice touch to sit alongside the static logo. A moving logo isn’t something everyone needs to, or should do. But when thought about it can enhance the experience of the brand.

Credit to Ragged Edge

Assembly

Assembly is a range of hotels that is based on the experiences and the get up and go attitude of young travellers.

The idea is that as a traveller you don’t want to be cooked up in your hotel room. You want to be experiencing the place you are staying. So the logo is based around the idea of getting away from the cookie cutter approach.

The use of a custom typeface is bold and unique. Representing all the different experiences you can have in the city you are staying.

This link to the mission of the brand is a great element to the logo and works incredibly well in Assembly’s case.

Credit to Mash Creative

Gandour

Mixing both contemporary styles with history. Gandour created a logo that communicates simply to new customers. Giving them the modern experience without losing the history of the brand.

While the existing customers don’t feel that the logo has slipped to far away from what got them invested in the brand in the first place.

Balancing your history and a modern approach is a constant road block when creating a logo. But don’t worry, it can overcome.

Credit to Mash Creative

Joe’s

Joe’s typeface logo is all about giving a taste of the deep south in the centre of London.

Using a beautiful hand drawn logo they have created a bold and unique logo. It is so easy to pick a typeface and run with it. But a hand drawn typeface for your logo could be the unique element that sets your brand apart.

The logo is flexible and is used throughout the branding, from neon signs to menus. Understanding where your logo is going to be used is an integral part of logo design.

Sedona

With a history of working across Australia and the United States in the mixed media industry. The Sedona logo globally represents what we think of when the term mixed media crosses our mind.

The letterforms are arranged in such a way to be seen as the play symbol.

The logo is totally unique, from shape to composition. How you structure your logo is a big question when it comes to logo design. A lot of businesses go for the name and logo mark or icon approach that sits beside each other.

But Sedona has cleverly merged the two to create a unique logo.

Credit to Let’s Panda

Chelini

The Chelini logo reminds me of Italy, which links well with the fact they do pasta. And Italy is the home of pasta.

Chelini uses vintage colours, a badge shape and contrasting typography. Which creates a powerful and nostalgic logo.

All of this comes together to build a story and feeling with the consumer that draws them to the brand.

Bacardi

The Bacardi rebrand is now a little old but I still love it.

Showing how your past can inform your future. If you take a look through the years the Bacardi bat has become more and more simple and modern.

With this new logo they have rolled back the years. Combining the modern approach of a clean circle design that the bat sits on. With a vintage bat illustration inspired by the late 1800’s and early 1900’s logos.

Looking back is a great way to see what you could have lost along the journey in pursuit of creating a modern brand.

Credit to Design Studio

Logitech

The logitech logo was looking incredibly dated. A late 90’s early 2000’s design.

With the new logo and brand they revitalised the tired look. Creating a more friendly and inviting logo that focuses more on the human aspect of technology.

After all, we make the technology work and we buy it. So appealing to the consumer is a great way to market your brand.

Credit to Robot Food

Fuego Spice Co

Fuego Spice is all about flavour when it comes to their hot sauces. So when you look at the logo and packaging it fits perfectly. A clean and minimal brand with a nice touch on the E letterforms.

The brand mission is not to just scream hot hot hot. Appealing more to the foodie that likes the heat, but wants the flavour.

Balance is key and the balance of the logo and the flavour visuals on the packaging is perfect. The logo does not intrude on the main thing… the flavour.

Credit to Herman Scheer

Lensabl

Lensabl is an example of how you don’t have to use your full name in your brand logo.

Lensabl do have a full name logo, which personally I don’t like, I don’t think the glasses sit well in the work mark at all.

But as you look through all the packaging and branded materials. The main logo becomes the circle with the glasses in.

Much like the apple of Apple and the shell icon in Shell. They are recognised by these icons along with the word mark logo.

Credit to Herman Scheer

Debbie Allen Dance Academy

Similar to Lensabl above. The DADA uses a box logo and a full work mark logo separately and combined. Creating a flexible visual identity.

These combinations of the logo mark can allow your brand to be recognised in a multitude of places. From small devices to huge billboard designs, they have a legible and recognisable logo.

In the modern world screens are king and making sure your logo is recognised on them is essential for a brand.

Credit to Unfold

Homely

Earlier in this post I mentioned Sedona. And how they have cleverly merged an icon and the work mark to create their logo.

Homely is an example of how an icon and word mark being separate can be successful. You have all heard people say, make your house a home. The idea of bringing joy and happiness to your house makes it a home.

Homely have used this idea in their logo. Creating a simple house shape with a smile. Its friendly, inviting and reflects the make your house a home slogan perfectly.

Conclusion:50 Creative Logo Examples and Tips to Inspire You

Above are a lot of examples of logos and hopefully some important tips and inspiration that can help if you are creating a logo.

From logo flexibility or using your history to trying something totally unique. There are plenty of ways to approach your logo design.

If you are still unsure or you want to explore what we could do for your logo design. Give us a call and we can set up a meeting to discuss your project.